For almost a decade, I have been helping brands achieve their content strategy goals. Below is a collection of written assets I contributed toward for industry-leading B2B software provider companies and travel publications. For access to SEO articles I have written, WhereTraveler specialty publications, case studies, and an ad campaign I worked on for Manhattan's Point of Sale software, click the side icons.
The SEO article "What is Slotting Optimization?" is currently the top search result on Google and my work on Manhattan's website contributed and helped lay the ground work for our SEO Content Specialist to be named a finalist for the 2025 US Search Awards in the BEST USE OF SEARCH - B2B (SEO) category for SEO performance on manh.com from January '24 - May '25.
I look forward to working with you.
Below is a comprehensive list of assets and articles I contributed or ghostwrote for, as well as publications where I served as the editor:
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Across the U.S., mortgage origination and servicing involve disconnected systems that often rely on manual tasks. It’s an inefficient, costly dynamic that elicits frustration from borrowers and industry participants alike. Now, the application of AI alongside new data and technology is driving a paradigm shift. Lenders are using AI platforms to improve borrower engagement, help decision-making, and streamline processes across the loan lifecycle — from origination and risk management to servicing and customer support.
The mortgage industry is under pressure to adopt AI quickly, and to do it in a compliant way. Lenders and servicers are right to be concerned, where a technological misstep could mean legal violations or an enforcement action. Here, many off-the-shelf AI tools fall short in terms of compliance expertise, governance controls, and mortgage-specific requirements needed.
For many mortgage professionals, ingesting and analyzing loan data can be a daunting task. Yet, it’s also an essential business function that allows organizations to make smarter decisions and stay competitive in an increasingly complex market. Having the right data, reporting and business intelligence tools is critical for improving efficiency, navigating market volatility and increasing profitability.
According to data from ICE's March Mortgage Monitor, homeowners withdrew $52 billion in equity during the fourth quarter of 2025, bringing full-year equity withdrawals to $205 billion — the highest annual total since 2022. With nearly $17 trillion in total equity held by U.S. homeowners, lenders and borrowers are well positioned to capitalize on this opportunity. For lenders, this starts with giving borrowers clarity and confidence from the very beginning of the loan process.
During widespread weather events, the volume of data can be overwhelming and too broad in coverage, often leading to blind spots on impacted areas, which may delay critical servicer actions and decisions. Identifying loans manually based on impacted ZIP codes is an approach that lacks precision and can lead to over-inclusion (flagging unaffected loans) or under-inclusion (missing impacted loans).
When lenders rely on traditional methods to collect property tax data, they risk compromising the borrower’s experience and introduce the potential for manual error. For example, having to navigate multiple property tax authorities, which differ by state, may require lenders to visit various websites to gather the information needed. Handling this part of the process without the right tools in place wastes valuable time and may lead to inaccurate information.
As automated valuation models (AVMs) continue to become more advanced, real estate and mortgage industry professionals must transition from solely relying on the more traditional manual appraisal methods to adopting modern valuation solutions. These can help reduce costs, streamline workflows, and better inform business decisions earlier in the property valuation process. Further, the right AVM solutions can help provide more efficient and credible options when it comes to property valuation.
Managing multiple data vendors is one of the more persistent operational burdens in mortgage lending. Each vendor relationship means a separate contract, a separate integration, a separate support queue and a separate data format to reconcile. When something goes wrong, such as a fee discrepancy, flood zone question or flagged fraud alert, lenders have to determine which vendor owns the issue before they can even begin to work towards a resolution. Meanwhile, the loan sits.
While both solutions have their own value, businesses can scale to add one or the other based on their size and need.For existing Data Connect users, ICE BI is a natural complement. If your data team is having to field low-complexity requests while also focusing on building custom analytics, ICE BI provides the self-service capabilities to alleviate that burden.
Microsite campaign: Run your store operations seamlessly on a single app with Manhattan Active® Omni.
An Order Management System (OMS) is a comprehensive platform designed to track and manage the lifecycle of an order from start to finish. It is a critical tool in both ecommerce and traditional retail, allowing businesses to efficiently manage inventory, capture orders, process order fulfillment including shipments and store pickups, handle post-purchase customer service queries, and coordinate customer returns and exchanges.
Having everything in its right place is key to executing proficient workflow processes for any operation, but it’s especially important when storing and distributing desired goods. You don’t want short life-cycle products or products in high demand in a difficult place to access, heavily packaged items in locations where they could be damaged or can damage other products, or warehouse space left unutilized.
Returns are occurring more often in the current omnichannel retail landscape. Customers are exercising their freedom to hit buy from anywhere at any time, leaving many retailers scrambling to address challenges associated with returns management. Having the right returns management technology solutions in place matters for two important reasons: customer returns can be costly for retail operations, and your returns process can be a make-or-break experience toward retaining customers and building customer loyalty.
A transportation management system (also referred to as transportation management software) is a supply chain software solution that provides visibility, plans, executes, and manages every aspect of transporting goods throughout a supply chain network. TMS software is used by businesses across the globe who are looking to cut down on logistics costs and delivery time by transporting product in the most optimal way possible.
Everything you need to know about yard management, including what yard management is, the definition of yard management, yard management components, yard management benefits and examples, yard management challenges, and the best yard management systems for supply chain optimization.
Cloud native refers to a software approach to building, deploying, and running modern applications that fully exploit the advantages of cloud computing. Only cloud native applications have the intrinsic ability to securely, in real time, scale to meet demand, be resilient to failure, and be continuously updated to meet customer demands.
Customer success story on how Brooks Brothers maximized its omnichannel potential by leveraging Manhattan Active® Omni’s ship-from-store and pickup in-store fulfillment, helping the retailer make it through the COVID-19 pandemic and transforming its omnichannel capabilities moving forward. (Click "Download Case Study" CTA for full story)
An enterprise point of sale (POS) system is the anchor of unified commerce experiences for large retailers (businesses with roughly over $1 Billion in sales annually). It enables actionable enterprise-wide visibility of inventory and customer data across all channels and provides multiple ways of leveraging that data to further assist customers at the point of sale, all on a single device.
Have you ever wondered at a high level, what a warehouse management system (sometimes referred to as a WMS) really is? Maybe you're new to the industry or doing your first step of research for a modern WMS solution. If so, read on. We have answers! A warehouse management system (WMS) is a supply chain software solution that oversees, streamlines, and coordinates every aspect of distribution in a warehouse or distribution center.
Reverse logistics is the supply chain process of moving product sold from the end consumer back to the retailer or manufacturer who initially distributed or sold said product. That product or item is then either resold or reused if possible or disposed of properly if not. This process can be done via returns, exchanges, or through recycling of products. It can also include placing the responsibility of redistributing the product back to the customer in the form of reselling, refurbishing, or recycling.
As Group Editor, Taylor Clayton was invaluable to the WhereTraveler brand. He is a talented writer who can write on many topics, from sports to attractions, from museums to tours and much more. He is highly organized, detail- and deadline-oriented and always adheres to his editorial budget. Taylor always conducts himself in a professional and pleasant manner and interacts in a friendly and diplomatic way with everyone he works with, from freelancers to salespeople to in-house staff. He is equally at home in print and digital platforms. Any company would be lucky to have Taylor on its staff.
Taylor was incredibly supportive during our time working together. As a fellow marketing writer and content creator, I was able to turn to him for counsel and insight on company and industry best practices and he was always enthusiastic and professional. His strong work ethic and willingness to jump in however he is needed makes him an asset to any workplace.
Working alongside Taylor at Manhattan Associates was one of the better professional partnerships I’ve had. As an SEO practitioner, I’ve worked with a lot of writers — and the difference between a copywriter who understands search and one who doesn’t shows up directly in rankings. Taylor understood it.
What made Taylor stand out wasn’t just the quality of the writing — though that was consistently strong — it was the instinct for how to serve both the reader and the algorithm without sacrificing one for the other. We collaborated on content that ranked on primary target keywords across competitive categories, and that doesn’t happen by accident. It takes a writer who can take a strategic brief and turn it into something people actually want to read.
Taylor brought creativity, professionalism, and reliability to every project. If you’re looking for a copywriter who can produce work that performs — not just reads well — Taylor is someone I’d recommend without hesitation.
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Email: tayclay916@gmail.com