For almost a decade, I have been helping brands achieve their content strategy goals. Below is a collection of written assets I created for industry-leading software provider companies and travel publications. For access to SEO articles I have written, WhereTraveler specialty publications, case studies, and an ad campaign I worked on for Manhattan's Point of Sale software, click the side icons.
The SEO article "What is Slotting Optimization?" is currently the top search result on Google and my work on Manhattan's website contributed and helped laid the ground work for our SEO Content Specialist to be named a finalist for the 2025 US Search Awards in the BEST USE OF SEARCH - B2B (SEO) category for SEO performance on manh.com from January '24 - May '25.
I look forward to working with you.
An Order Management System (OMS) is a comprehensive platform designed to track and manage the lifecycle of an order from start to finish. It is a critical tool in both ecommerce and traditional retail, allowing businesses to efficiently manage inventory, capture orders, process order fulfillment including shipments and store pickups, handle post-purchase customer service queries, and coordinate customer returns and exchanges.
Reverse logistics is the supply chain process of moving product sold from the end consumer back to the retailer or manufacturer who initially distributed or sold said product. That product or item is then either resold or reused if possible or disposed of properly if not. This process can be done via returns, exchanges, or through recycling of products. It can also include placing the responsibility of redistributing the product back to the customer in the form of reselling, refurbishing, or recycling.
Returns are occurring more often in the current omnichannel retail landscape. Customers are exercising their freedom to hit buy from anywhere at any time, leaving many retailers scrambling to address challenges associated with returns management. Having the right returns management technology solutions in place matters for two important reasons: customer returns can be costly for retail operations, and your returns process can be a make-or-break experience toward retaining customers and building customer loyalty.
A transportation management system (also referred to as transportation management software) is a supply chain software solution that provides visibility, plans, executes, and manages every aspect of transporting goods throughout a supply chain network. TMS software is used by businesses across the globe who are looking to cut down on logistics costs and delivery time by transporting product in the most optimal way possible.
Everything you need to know about yard management, including what yard management is, the definition of yard management, yard management components, yard management benefits and examples, yard management challenges, and the best yard management systems for supply chain optimization.
Cloud native refers to a software approach to building, deploying, and running modern applications that fully exploit the advantages of cloud computing. Only cloud native applications have the intrinsic ability to securely, in real time, scale to meet demand, be resilient to failure, and be continuously updated to meet customer demands.
Customer success story on how Brooks Brothers maximized its omnichannel potential by leveraging Manhattan Active® Omni’s ship-from-store and pickup in-store fulfillment, helping the retailer make it through the COVID-19 pandemic and transforming its omnichannel capabilities moving forward. (Click "Download Case Study" CTA for full story)
An enterprise point of sale (POS) system is the anchor of unified commerce experiences for large retailers (businesses with roughly over $1 Billion in sales annually). It enables actionable enterprise-wide visibility of inventory and customer data across all channels and provides multiple ways of leveraging that data to further assist customers at the point of sale, all on a single device.
Customer success story on how Lamps Plus, the nation’s largest specialty lighting retailer, shined a new light on its omnichannel experiences by gaining versionless technology that provided a holistic view of customer interactions and store operations with Manhattan Active® Point of Sale. (Click "Download Case Study" CTA for full story)
Having leveraged a legacy, on-premise order management system for years, PacSun relied on shipping ecommerce orders from a central DC and wanted to revamp its omnichannel strategy and incorporate functions like ship from store and BOPIS. The retailer required flexible software that could scale with the company as it continued to grow—leading to PacSun’s selection of Manhattan Active Omni. (Click on the "Download Case Study" CTA for the full story)
IF YOU’RE IN need of some laughs and cute pups to help take your mind off the pandemic, Front Porch Improv and Wheelie Good Dog Treats have got you covered with the family-friendly Wheelie Good Improv Show, which will be held at the Front Porch Improv Theatre from 9:30 a.m.-noon on Saturday.
The Savannah Music Festival announced their new 2021 dates on Friday, as music-lovers can still groove to their favorite funky tunes in-person from May 18-30. Annual festival-goers are accustomed to the festivities previously taking place in late March and early April, but due to the coronavirus pandemic, SMF wanted to accommodate both musicians and attendees to the best of their ability.
Pianist Chuck Leavell is most notably famous for his musical act, collaborating with some of the most star-studded names of our generation such as Eric Clapton, George Harrison, John Mayer, The Allman Brothers Band, and The Rolling Stones, to name a few. His musical career, however, is just a fraction of who the man behind the piano truly is. Leavell’s love for the environment, his marriage of 47 years to wife Rose Lane, and life experiences will be uncovered in the new documentary, “Chuck Leavell: The Tree Man."
Historic Forsyth Park will be empty for this year’s Picnic in the Park, but the show will go on, thanks to the combined efforts of the Savannah Philharmonic and WTOC-TV. This year’s concert will be pre-recorded and then broadcasted live on October 18 from 5-6 p.m. on WTOC channel 11. The concert this year will be located at the Trustees’ Garden at the Charles H. Morris Center and plans to follow strict social distancing guidelines in order to broadcast the event in the safest way possible.
This year’s Savannah Book Festival will have a different feel than in years past, considering that there will be no actual physical festival itself, but rather a virtual one. The SBF kicks off their virtual series on Wednesday at 7 p.m. with a sit-down interview featuring the #1 New York Times Bestselling Author of 20 thrillers, Brad Thor, as he discusses his new novel "Near Dark."
As Group Editor, Taylor Clayton was invaluable to the WhereTraveler brand. He is a talented writer who can write on many topics, from sports to attractions, from museums to tours and much more. He is highly organized, detail- and deadline-oriented and always adheres to his editorial budget. Taylor always conducts himself in a professional and pleasant manner and interacts in a friendly and diplomatic way with everyone he works with, from freelancers to salespeople to in-house staff. He is equally at home in print and digital platforms. Any company would be lucky to have Taylor on its staff.
Mobile: 770-688-5890
Email: tayclay916@gmail.com
